3/24/2024 0 Comments Embed video in gmail emailFor instance, including the word “video” in a subject line can increase open rates by at least 6%. What happens when you incorporate one into the other?Įven just the mention of video content has a powerful impact on engagement. 96% of people have watched an explainer video to learn more about a product or service.īy now, it’s plain to see that both video and email marketing are powerful assets. ![]() 86% of marketers say video has helped them generate leads, whereas 81% say it directly increased sales.Consumers are twice as likely to share video content with their friends than any other type, including social media.That’s double the amount reported just four years ago. People watch an average of 19 hours of video per week.In comparison, only 11% of people prefer to read a text-based article. 73% of consumers say they prefer to learn about a product or service by watching a video, according to Wyzowl.OK - but what’s the point? Is embedding video really more effective than sticking to the status quo? In short, the answer is yes (or, at least, it can be - but more on that later).įirst, let’s consider the power of video in and of itself: You can embed video into many types of emails, including: Just as you might add imagery or an animated GIF to make your content more visually engaging, incorporating video serves a similar purpose. More specifically, video email marketing is the practice of adding video content to your email campaign. In a nutshell, that’s what video email marketing is all about. People like pretty pictures and shiny, colorful things. Why You Should Embed Videos into Your Email So, how do you get your reader to click? How do you engage them in a useful and meaningful way? One way to do it: embedding video into your copy. From the subject line to the sign off and everything in between, emails need to be optimized before they can make an impact. ![]() Why? It’s the little things - the details that make up your email marketing campaign. And if they do, they probably won’t click through to your website or landing page. In other words, they’re usually not reading your message. Here’s the catch: As we mentioned, most consumers open less than half of the emails in their inbox. Given that staggering ROI, it’s no wonder that 79% of marketers rank email among their top 3 most effective marketing channels. In fact, every dollar spent on an email campaign typically generates $36 in return, according to Litmus.
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